Canning House and the University of Liverpool Management School present a discussion on the future of Latin America's football business amid reforms following the 2015 'FIFAGate' scandal and the profound impact of the Covid-19 pandemic on professional sport around the world.
The Future of the Latin American Football Business
Latin America has a long and proud footballing history dating back to the late nineteenth century. The region is home to several of the world’s biggest clubs, as well as countless global superstar footballers. However, in recent years Latin American football has been tarnished by financial impropriety, mismanagement, and accusations of corruption. Moreover, despite the enormous popularity of football in the region, in business terms it is still worth only a fraction of the turnover of the Big 5 Leagues in Western Europe, and there is a continuous drain of players to Europe and Asia.
Since the ‘FIFAGate’ scandal of 2015, in which many senior figures from Latin American clubs and football associations were implicated, there has been some progress towards reform, and in some national federations, leagues, and clubs some very clear signs of much more professional business management. However, the near shutdown of the business due to the COVID-19 pandemic has led to further problems for clubs and competition organisers.
In partnership with the University of Liverpool Management School.
This webinar aims to look at the key factors that may help to determine the future of the business, in particular:
- The Ownership and Management of Clubs
- Clubs’ Participation in International Competitions, especially the Copa Libertadores, in the light of FIFA’s plans to expand the Club World Cup
- Trends in Broadcasting and Digital Streaming
- Trends in Sponsorship
- Player Transfers
- The Growth of Sports-related Betting
- The Likely Impact of the 2026 World Cup and the Prospects for the Centenary World Cup in 2030
- The Future for Women’s Football
We kindly suggest a donation of £5 for this event.
Canning House Trustee and Honorary Research Fellow at the University of Liverpool Management School
Chair: Antonio Rosique
FIMBA graduate, commentator with TV Azteca in Mexico
Antonio has been a leading sports presenter and commentator with TV Azteca in Mexico since 1996. In 2004-05 he spent a year in Britain, financed by a Chevening Scholarship, to study the MBA (Football Industries) at the University of Liverpool. During his career he has covered many major sporting events, including FIFA World Cups and Olympic Games. He is currently the host of Exatlón México, a successful sports reality show. In 2017 he was awarded the Premio Antena by the Cámara Nacional de la Industria de Radio y Televisión in Mexico.
Marcela Mora y Araujo
Specialist in South American and Argentine football and Advisor for the BBC World Cup Stories
Marcela has written for leading newspapers in the UK and Argentina, and has worked on writing projects with Osvaldo Ardiles, Diego Maradona, and Carlos Tévez. Winner of a Royal Television Society prize for her BBC documentary on the 1978 and 1986 World Cups.
Ex-president of the Chilean federation, and currently VP of Colo-Colo
Harold is a journalist and author by profession, president of the Chilean federation between 2007 and 2011, as well as working in several roles for FIFA, before establishing Ganamos Todos in Chile, a foundation which aims to use football to help disadvantaged young people. A regular speaker in universities in Chile and elsewhere, he is currently Executive Vice-President of Colo-Colo.
FIMBA graduate, Marketing Manager for the CBF
Fabio is currently Commercial Manager for the CBF (the Brazilian Federation), and formerly in a similar role at Gremio FC in Porto Alegre, as well as working as a consultant in Brazilian football. A graduate of the MBA (Football Industries) programme at the University of Liverpool.
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Suggested donation: £5
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