Sport as a Power for Good in the International Community

  • SCI Belgrave Square, 14/15 Belgrave Square, London

A presentation for Happy Child International Foundation’s ‘It’s a Penalty’ Campaign

With guest Speaker:

Gary Lineker OBE

Other speakers:

Lord Michael Hastings – KPMG’s International Global Head of Corporate Citizenship

Sarah de Carvalho MBE - CEO Happy Child International Foundation/It’s a Penalty Campaign

We are delighted to welcome Gary Lineker in his capacity as Global Ambassador of Happy Child International Foundation. Gary will be sharing his experience of the ‘It’s a Penalty’ Campaign at the World Cup in Brazil 2014 and will outline plans for the campaign at the Olympics and Paralympics in 2016.

He will be joined by Sarah de Carvalho MBE , the CEO of the Foundation and by Lord Michael Hastings  in his role as Head of Corporate Citizenship at  KPMG.

Happy Child International Foundation, a British charity led by Sarah de Carvalho MBE, protects children from exploitation around major sporting events.

Happy Child International Foundation is responsible for the extremely successful and globally impactful ‘It’s A Penalty’ campaign during the 2014 World Cup in Brazil, aimed at combating child exploitation around the tournament. Their campaign, including the short film featuring Gary Lineker, Alan Shearer, Frank Lampard and David Luiz reached over 307 million people worldwide. The Metropolitan Police said it was “the best crime prevention campaign we’ve ever seen”.

This event grants us the opportunity to invite our corporate members to hear more about their important work and, in particular, provide your CSR departments or charitable foundations with the opportunity to partner this very high profile good cause.  Partnership benefits include

- The opportunity to associate your brand with a social cause that will protect a child’s greatest possession – their dignity

- Your brand will be directly associated with some of the biggest names in sport

- Your brand will be seen by a potential 30 million passengers around the world on the airlines alone

- A potential 10,000 children will be protected from sexual exploitation around the Olympics and Paralympics Rio 2016

As a leading Latin American focused charity in our own right, Canning House supports this excellent initiative in Brazil and accordingly we would like to invite your company to attend the corporate sponsorship presentation and reception at Canning House in support of the work of Happy Child International Foundation and their continued impact on such an important cause.

For more information about Happy Child International Foundation's It's a Penalty Campaign see below or you can visit the site

If you are interested in attending, please send expressions of interest to [email protected].

Share This Event

Share this event on social media using the buttons below.

Becoming a member at Canning House

By joining Canning House, you will become part of the UK's leading forum for informed comment, contacts and debate on Latin American politics, economics and business.

Just £50 per year.

Join now

Learn more

Sign up to our newsletter

All of Canning House's activities, including our upcoming events, insightful publications, latest news, and featured events from the UK-Latin America community.

In your inbox, every week, for free.